Yahoo Store Keyword Tool: Craptastic

Yahoo just released a new keyword tool for Yahoo Store owners that is supposed to make it easier to help us find words to bid on in Yahoo Search Marketing.

This seems like a good idea doesn't it? Previously, it's been very difficult with Yahoo Stores to figure out what keywords convert best for us. Now we have a tool to see that. Awesome. So what's the problem? Here it is.

The referrals column is for 1 month; the conversions column is for 12 months. How does this information give us any sort of valuable data as to what words are converting for us? What it does, is inflate the performance of the keywords by 12 - assuming the referrals are the same for each month. When buying keywords, is this really the analysis you want to go with? It almost seems designed to encourage people to buy keywords on Yahoo (and other PPC engines) that do not convert well.

I know Yahoo is trying to sell people on Yahoo Search Marketing; but come on people. At least give us a way to filter the dates so each column is done by 1 month, 2 months, 6 months or even 12 months. This 1 month to 12 month comparison is just a load of bunk.