Mother’s Day Shipping Insanity

  Mother’s Day Shipping Insanity

Fun fun fun!

Last year, Mother’s Day week was our biggest non-christmas day in terms of both orders and number of boxes shipped out. That was 170 shipments out the door. Given our size, that’s pretty good, I’d say. And I kept saying last year that if we did about 80 orders/day on average, I would barely even try to grow the business, just maintain its current level and be perfectly happy there.

This year; things have changed quite a bit. I’m being a little more ambitious. We’ve added several new lines of product (bathroom and a greatly expanded kitchen line as well) and while that hasn’t paid off (quite yet!), all the work done last year is paying off in droves. This week is, again, Mother’s Day. We shipped out 299 boxes on Monday and we did another 177 boxes today. For comparison, our busiest Christmas shipping day was 400 boxes. So, quite an improvement and an accomplishment!

It was unfortunate that the Hardware Show was in Orlando this week, which made it virtually impossible to attend; but all in all, I think it was worth it. A very hectic work week though. Our new employee has been doing great (only here a month and knows location of just about everything that regularly sells). But still, I don’t think we are quite set up for such a volume of orders. Running around like headless chickens; that was everybody today and this week. Fun, fun!

I’m hoping for a little bump from the new sites we’ve just put our products on; such as Sortprice.com (can be seen here and also here). We’ve also signed up with PriceGrabber. I’m not a big fan of comparison shopping sites (the conversions are low), but we got a bunch of free clicks and will see if the conversion rate is steady or somewhat decent. 2007 is shaping up to be a good year.

Can’t do it without all the wonderful (sometimes not) customers that shop with us and visit. And especially to those that recommend us to their friends/family. I know we get a few of those!


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