They go together. They really do.
There are days when I wonder “Is copywriting worth it?” The big stores, Amazon, Target, Walmart, et al, do not invest any time in copywriting for products. They take the simple “just the facts” approach to an item, completely overlooking ambience, personal impressions, etc when displaying the products they sell.
I pay someone to write content for me that does just that - add ambience to a product. Sometimes, I wonder if its worth the expense and extra time it takes to put product online. Occasionally, that question is very difficult to answer; other times it is much more simple.
Today, my copywriter sent back about 200 product descriptions to me, taking me about an hour to put them online and in their proper categories - finally fleshing out the new line of products I mentioned in an earlier post. Well, no less than an hour later, someone comes onto the website and purchases about 15 of those products and a few others as well. As Borat would say, “Nice”
So, when I ask myself in a week or so, “Is the expense worth it?” I’ll have that answer once again.
Quick turnover is the lifeblood of the retail business; too much money tied up in inventory is a killer, and anything that helps speed up turnover is a good investment. I think that’s a good lesson for today.
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