Is Ask Serious?
I’m sure you’ve seen the Ask.Com ads featuring Kato Kaelin. Some lady sings that she found what she is looking for. What is she looking for? Kato Kaelin.
I’ll make this simple. If you are searching the internet for Kato Kaelin, then you are a moron. You don’t deserve to “find what you are looking for”.
By the transitive property, if you use Ask.Com you are a moron as well. Because only morons (see point above) use Ask.Com.
Is this the message Ask.Com wants to put out with this advertisement? Become a moron. Use Ask.Com.
I think they should make it their official slogan, too. Jeeves is rolling over in his grave.
Being the web entrpeneur I am, I did a search on how many people are looking for “Kato Kaelin” During the last 90 days 33 people searched for Kato. Ask.Com is obviously trying to capture those high volume searches, isn’t it?
Let’s also examine Ask.Com’s results for Kato Kaelin (this search may age, so feel free to type Kato Kaelin in at Ask for your own analysis). Half of the front page is consumed with results from 1996. Now, that’s current results. Congratulations, Ask! You rock.
Ask.Com has this neat little feature in the left navigation, too.
The answer to all of these searches can be summed up with “Who cares”
And who cares about Ask? Kato. And Morons.
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Mike Dammann on July 17th, 2007
Too funny. Did you know that quite a few companies out there have contracts with Ask which require all of their employees to use that search engine only for searches when at work?
Ask spends a lot of time on networking and public relations, but when it comes to search results, they’re quite a few steps behind.
Mike