With the number of portal sites opening - and have been around – there has to be a better way to make better use of our time. Small sites are already stretched thin enough as it is, but in order to get reliable – even if sometimes expensive – traffic, we have to make feeds for:
- Need more? There are thousands
Just to name a few.
On top of this; we also have to create keyword bid lists for:
- Yahoo Search Marketing
- MSN Adcenter
- Many different 2nd/3rd tier search engines
There has to be a way to consolidate all of these into a single – either web based or windows based - software system that lets you upload new ads, keywords, items to the appropriate place, organize them to each of their liking. Manage your bids, track your ROI and keep a budget all without costing a fortune. Something that’d let you stop keywords at one or all of them at the same time, add new products to a given with a click of a button and upload it instantly. Why are we continued to be forced to use these impossibly difficult GUI interfaces.
Given the right software, it seems like a business owner (or a trusted employee) could easily manage all of this themselves in a few minutes time. If you think anyone you hire through these analytic companies spends more than that on your account, you are kidding yourself. ”Dedicated” account rep is really just a selling point and thus a bunch of bunk. I’ve tried out several of these services. Each one is very non-responsive or slow in getting you the data you need.
Optimizing ad text. Please. What more do you need than a url for the person to click and (probably) the price they will see when they get there. Assuming the clicker is reading anything more than that is fantasy. All web owners know this. No one reads your website. Or they wouldn’t call and ask questions that are plainly obvious on every page of the site.
Selecting keywords? Come on. Who knows my market (and my keywords) than me, the person who runs the business every day. Do I suspect Bob over in CA (3000 miles away from me) knows what terms will create buyers better than I do? Unlikely, he neither has the time (he has 50 other clients to be “dedicated” to today) nor the knowledge of my field (chances of this guy being a widget expert are 1 in a billion). We all have the same tools to track keywords. Wordtracker. Only YOU know what keywords convert browsers into buyers.
Someone, please, just give us a piece of software that lets us manage our keywords/feeds/bids/ROI in a single setup without having to type our same username password 80 times to do it. Is it really that difficult? I find it amazing that these big companies don’t work together (We all know they are all part of an oligopoly anyways – they raise their prices at the same time or in close proximity, have similar marketing tactics, etc) and make it easier for people to use all these things at once. Easier = more clients = more money. It isn’t rocket science. Really.
We have price comparison software for UPS/FedEx/USPS that is widely available. Surely getting a package (at the best shipping rate!) from my warehouse to Podunk, LA is more difficult than putting a keyword on the internet. Why isn’t it?